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Chinese outbound touri enjoyed an explosive growth in recent years. The country has overtaken both USA and Germany to become the largest outbound market in the world with Chinese tourists now the top source of touri cash, according to the United Nations World Touri Organization（UNWTO）.
In the year ended June 30, China consolidated its position world’s biggest source of tourists in terms of both number of trips and money spent on trel.
Latest data from the China National Touri Administration show that Chinese outbound tourists grew by 13% year on year to 61.9 million. The growth rate in Chinese outbound tourists is higher than rate inbound tourists to China. About 65.1 million tourists visited China in the first half of 2015, up 4.5% compared with the same period last year.
According to the touri authority, Chinese tourists spent 260 billion dollars in treling, up 14.5% from the same period a year earlier.
In the full year of 2015, the total number of Chinese tourists treling outside the country is expected to exceed 110 million, according to a prediction from a Russia-based touri council called World Without Borders.
China’s ever-expanding middle class is enjoying rising incomes, improved living standards, a strengthening currency, improved iation connections and more open visa policies. These factors he lead to a boom in outbound touri.
Many countries want to get a slice of the explosive growth in Chinese outbound touri, including Australia. In 2014, Australia became the most preferred overseas trel destination for wealthy Chinese.
According to Jonathan O’Dea, Liberal Member for Didson and Parliamentary Secretary for Major Events and Touri, the number of Chinese tourists visiting Australia grew by 17.8% last year, with growing economies and increasing mutual understanding and exchange between peoples.
Among international tourists to Australia, the Chinese were the second largest tourist group in 2014, contributing 5.7 billion AUS dollars to Australia’s economy.
Opportunities after SinoAustralia FTA
On June 17, the Chinese governments and Australian government signed a long-awaited free trade agreement （FTA） in a ceremony in Canberra, freeing up trade between the two countries.
It’s no doubt that the recently-signed Sino-Australia FTA will bring in more opportunities for both countries in many areas, including finance services, agribusiness, legal services and touri industry, Mr. O’Dea said in an interview with CBF.
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