原创《WhyGeriatricPhoneMarketIsTepid》：本论文为免费优秀的关于WhyGeriatricPhoneMarketIsTepid论文范文资料，可用于相关论文写作参考。
For many young people, they’ve probably had the experience of finding there was little choice when it came to buying a geriatric cellular phone for their parents, as most of the products on the market are much of a muchness, of poor quality and unattractive.
By far, many famous mobile phone manufacturers, including Huawei, ZTE, Lenovo, Tianyu, TCL, Changhong, Gionee, and Hisense, had launched geriatric cellular phones in China, such as Huawei G5000, ZTE D&M, Lenovo MA388, Changhong GA918, and so on. Recently, Samsung also introduced Master Dual flip phone into the Chinese market, which was targeted at the geri- atric market.
Lei Jun, billed as “the Steve Jobs of China”, also planned to inject a ton of money into the geriatric phone market. The CEO of Xiaomi said he would joint Shunwei Captial Partners to invest millions in Chinese leading geriatric smart phone maker 21KE.
Currently, most of the geriatric cel-lular phones are featured with a large multi-touch screen, large font color display, simple interface, oversized dial and long standby time. High-volume voice broadcast, alarm clock, almanac, phone camera, Internet surfing and other common functions are also incorporated in the geriatric cellular phones.
Besides, in a bid to cater to seniors’demand, functions of SOS distress, health monitoring, and intelligent positioning are also added into geriatric cellular phones.
Despite of the ever-accelerated updating of geriatric cellular phones, there is an undeniable fact that the market is still tepid. What is the reason?
Lack of Profit Motivation
By far, there has been no geriatric cellular phone brand that caused a great deal of attention. Of course, one of the direct reasons well-known to industry insiders is the profit problem. Currently, most of geriatric cellular phones on the market are priced between 300 yuan and 800 yuan, implying that the profits from such kind of phones are meager.
Besides, the majority of seniors are frugal and unwilling to spend a fortune on a geriatric cellular phone. As a result, the geriatric cellular phone replacement cycle is long. It often takes a few years for seniors to change their outdated phones, much longer than the young who buy one or more brand-new phones a year.
In such a circumstance, phone manufacturers lack the motivation to innovate and most of them avoid producing the geriatric cellular phones in great quantities, so as not to cause the product backlog.
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