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Celebrations of the Chinese New Year usher in the world’s largest annual human migration. According to official estimates, 2.98 billion passenger trips occurred across the country during the 2017 Spring Festival holiday. Either by flying, taking a train, driving a car or riding a ship, tens of millions of Chinese return to their hometowns in any way they can to celebrate the country"s most important festival with family members.
Because of China’s vast territory, trains have become the main choice for long distance travel. Chinese media covered the migration extensively, with many shots of crowded train carriages and passengers pouring hot water into bowls of instant noodles for a simple on-train meal.
A Necessity of Life
Instant noodles are the brainchild of Momofuku Ando, founder of the Japanese company Nissin Foods. On Aug. 25, 1958, Ando launched Chicken Ramen, the world"s first packaged instant noodle, which soon became a global sensation for its convenience and delicious taste.
The product debuted in China in 1986, and over the past few decades, it has become immensely popular across the country as a “national delicacy”, enjoying a dominant market share. In 2014, Chinese consumed 44.4 billion packs of instant noodles, almost half of the world’s total. Silhouettes of people eating instant noodles can be found everywhere from offices to dormitories, construction sites and railway stations, as well as a multitude of other places. For 18 years running, China’s instant noodles industry has registered 20 percent year-on-year growth.
According to a comparison study on nutrition of instant staple foods conducted by the Tianjin University of Science and Technology, there is very little difference between instant noodles and other staple foods in terms of nutritional content, and the only dark side of eating instant noodles is inadequate nutritional intake. In this sense, the “food for all” is still an optimal choice when it comes to filling an empty stomach.
So far, a diverse variety of instant noodles have been developed to cater to the varying tastes of Chinese consumers. Master Kong, one of China’s leading food and beverage manufacturers, occupies more than half of the instant noodle market share in China. It produces over 150 kinds of instant noodles, of which the Pickled Cabbage Flavor Noodles and Braised Beef Noodles have garnered particular popularity for their strong flavor.
“Link the world with instant noodles,” reads a slogan found on the website of the World Instant Noodles Association. In China at least, instant noodles have become an integral part of people’s lives.
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