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On the occasion of Salvatore Ferragamo’s 80th anniversary, MoCA Shanghai is honored to cooperate with the leading Italian brand in organizing “Salvatore Ferragamo Evolving Legend 1928-2008” exhibition. Visitors will be given the opportunity to view the Ferragamo design concept, representing the beauty of Italian craftanship and reflecting the history of creative development in fashion.
Tracing back to the 1920s, the art of Ferragamo shoemaking already emerged in the West as a symbol of “Made in Italy” luxury. Mr. Salvatore Ferragamo, renowned for his shoemaking techniques, devoted his lifetime to researching for and making fit and comfortable shoes. His inherent sense of aesthetics was brought into full play in shoe design. With his artistic talents, he also changed the history of shoemaking. His never-failing originality, elaborate techniques, exquisite and unparalleled design, as well as the use of the finest materials, reflected innovative design concepts right on the pulse of the times. Moreover, his cross-domain cooperation with artists brought his creativity in shoe design up to the level of art. Today, Ferragamo’s shoes are simply revered as exquisite works of art made in Italy.
意大利,是公认的时尚大国；意大利的时尚产业,便是从生活美学中萃取出的极品精华.近年来,越来越多的顶级时尚品牌, 更以跨领域的媒介手法,将艺术融入在奢华产品的设计之中,为刻板的工业产品注入了令人惊艳的丰富面貌.
欣逢意大利顶级品牌萨尔瓦托勒•菲拉格幕（Salvatore Ferragamo）今年创业80周年之际,上海当代艺术馆与其合作举办《菲拉格慕 - 不朽的传奇1928-2008》展览,让观众能够近距离欣赏代表意大利时尚工艺之美的菲拉格慕设计作品.
追溯回上一世纪20年代,菲拉格幕制鞋的艺术,便已经在西方社会崭露头角,可说是 “意大利制造” 奢华品牌的代表者.以制鞋闻名天下的萨尔瓦托勒•菲拉格幕先生,一生致力研究制作合脚舒适的鞋品,以其与生俱来的审美品位,在设计鞋履方面施展身手.他这种艺术家的天赋,改变了制鞋业的历史,他源源不绝的创意、格外讲究的工艺、精妙绝伦的设计和顶级的选材,反映了一位设计师紧贴时代脉搏的创意概念.他与其他艺术家的跨领域合作,更将鞋履的创作提升至艺术的殿堂.
本次展览中,萨尔瓦托勒•菲拉格慕博物馆馆长斯蒂凡娅•瑞奇(Stefania Ricci),以及意大利的著名策展人克莉丝提娜•莫瑞兹（Cristina Morozzi）,精选了蕴涵着社会发展脚步和文化的鞋履与时尚服饰作品,组织了一场演绎意大利鞋艺设计和发展历程的精彩国际大展.斯蒂凡娅•瑞奇表示,“这些作品是菲拉格慕先生旷世才华的证明,更彰显着以日常生活美学、创新的功能美感为基础的产品中所蕴含的文化底蕴.”
上海当代艺术馆馆长龚明光表示：“上海当代艺术馆自创馆以来,便以创新为核心理念；而跨领域与时尚圈的越界合作,也是本馆为艺术馆文化向外推动一番新气象的尝试.继本馆2006年推出的《意大利制造之艺术：今日》之后,今年欣逢萨尔瓦托勒•菲拉格慕创业80周年,在意大利贸易委员会的推动下,上海当代艺术馆再一次成为意大利文化到中国展现风姿的亮丽舞台.”
在《菲拉格慕-不朽的传奇1928-2008》展览中,展出萨尔瓦托勒•菲拉格慕的上百件珍贵原作,让观众在走进鞋履艺术时光隧道的同时,体验设计师的创意概念与艺术跨领域结合之作.
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